IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)
Abstract & Details
Research Area
Marketing
Keywords
Marketing Mix
Extended marketing Mix
Customer Satisfactions
Efficiency in Operation of Manufacturing firms and Nestle Nig Plc.
Abstract
This paper critically examined the impact of marketing mix on customer satisfaction, with specific focus on Nestle Nig Plc, Lagos-State. This study employed a descriptive survey design. A sample size of 77 respondents was selected using simple random sampling technique of which 77 respondents filled and returned the questionnaire. Data from the questionnaire was analyzed using special software for statistics which is called statistical package for social science (SPSS) version 20. The study found out that there is a correlation between marketing mix and customer satisfaction. Also, the study finds out that there is relationship between marketing mix and efficiency operations of manufacturing firms and therefore recommends that Critical analysis should be used prior to implementations of marketing mix
License
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Mr Adegbite Ganiu Adewale | Ogun State Institute of Technology |
| 2 | Ademola Joshua Adeniran | Ogun State Institute of Technology |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Adewale, Mr Adegbite Ganiu & Adeniran, Ademola Joshua (2019). IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC). International Journal of Advance Research and Innovative Ideas In Education, 5(3), 1811-1819.
MLA Style
Adewale, Mr Adegbite Ganiu, and Ademola Joshua Adeniran. "IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)." International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 3, 2019, pp. 1811-1819.
IEEE Style
Mr Adegbite Ganiu Adewale and Ademola Joshua Adeniran, "IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)," International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 3, pp. 1811-1819, 2019.
Vancouver Style
Adewale Mr Adegbite Ganiu, Adeniran Ademola Joshua. IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC). International Journal of Advance Research and Innovative Ideas In Education. 2019;5(3):1811-1819.
Harvard Style
Adewale, Mr Adegbite Ganiu & Adeniran, Ademola Joshua (2019) 'IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)', International Journal of Advance Research and Innovative Ideas In Education, 5(3), pp. 1811-1819.
Chicago Style
Adewale, Mr Adegbite Ganiu and Ademola Joshua Adeniran. "IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)." International Journal of Advance Research and Innovative Ideas In Education 5, no. 3 (2019): 1811-1819.
Turabian Style
Adewale, Mr Adegbite Ganiu and Ademola Joshua Adeniran. "IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION. (A STUDY OF NESTLE NIG PLC)." International Journal of Advance Research and Innovative Ideas In Education 5, no. 3 (2019): 1811-1819.
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