A study on brand loyalty toward Titan watches among youth consumer

K. Veeralakshmi; N.Deepa

A study on brand loyalty toward Titan watches among youth consumer

March 2026

Vol-12, Issue-2

Paper ID: 28184

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Computer application

Keywords

Brand Loyalty Youth Consumers Titan Watches Customer Satisfaction Product Quality Brand Image Purchase Behaviour Consumer Preference

Abstract

This study examines brand loyalty toward Titan watches among youth consumers. It focuses on key factors such as product quality, design, price, and brand image that influence customer preference and repeat purchase. The study is based on primary data collected through questionnaires and secondary sources. The findings reveal that quality, attractive design, and strong brand reputation are the main reasons for customer loyalty. Overall, Titan has successfully built strong loyalty among youth, but continuous innovation and customer engagement are needed to sustain it.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	K. Veeralakshmi	Avp college of Arts and science
2	N.Deepa	Avp college of Arts and science

How to Cite

Use the following formats to cite this article in your research.

APA Style

Veeralakshmi, K. & N.Deepa (2026). A study on brand loyalty toward Titan watches among youth consumer. International Journal of Advance Research and Innovative Ideas In Education, 12(2), 482-485.

MLA Style

Veeralakshmi, K., and N.Deepa. "A study on brand loyalty toward Titan watches among youth consumer." International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 2, 2026, pp. 482-485.

IEEE Style

K. Veeralakshmi and N.Deepa, "A study on brand loyalty toward Titan watches among youth consumer," International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 2, pp. 482-485, 2026.

Vancouver Style

Veeralakshmi K., N.Deepa. A study on brand loyalty toward Titan watches among youth consumer. International Journal of Advance Research and Innovative Ideas In Education. 2026;12(2):482-485.

Harvard Style

Veeralakshmi, K. & N.Deepa (2026) 'A study on brand loyalty toward Titan watches among youth consumer', International Journal of Advance Research and Innovative Ideas In Education, 12(2), pp. 482-485.

Chicago Style

Veeralakshmi, K. and N.Deepa. "A study on brand loyalty toward Titan watches among youth consumer." International Journal of Advance Research and Innovative Ideas In Education 12, no. 2 (2026): 482-485.

Turabian Style

Veeralakshmi, K. and N.Deepa. "A study on brand loyalty toward Titan watches among youth consumer." International Journal of Advance Research and Innovative Ideas In Education 12, no. 2 (2026): 482-485.