Integration of Facebook Micro-Influences into Influence Marketing Strategies in Madagascar: The case of the influencer Tiakaly

RADINASOA Rojo; ANDRIANARISON Tsihoarana Kesan

Integration of Facebook Micro-Influences into Influence Marketing Strategies in Madagascar: The case of the influencer Tiakaly

October 2025

Vol-11, Issue-5

Paper ID: 27585

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Human and Social Sciences

Keywords

Digital marketing micro-influencer social networks engagement Madagascar.

Abstract

Influence Marketing has experienced exponential growth thanks to social media. In Madagascar, micro-influencers, through their closeness to their communities, represent a strategis lever for businesses. This article analyzes the role of Facebook micro-influencers in Marketing Strategy, focusing on the case of Tiakaly, a culinary influencer. Using a mixed technology: documentary analysis, observation and data processing from social networks, the study highlights the impact of the influencer’s profile and the published contents on community engagement. Results show that the number of followers is not the sole determinant of success, the relevance and the authenticity of shared contents being decisive factors.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	RADINASOA Rojo	Faculty of Economics, Management and Sociology,University of Antananarivo Madagascar
2	ANDRIANARISON Tsihoarana Kesan	ESMIA

How to Cite

Use the following formats to cite this article in your research.

APA Style

Rojo, RADINASOA & Kesan, ANDRIANARISON Tsihoarana (2025). Integration of Facebook Micro-Influences into Influence Marketing Strategies in Madagascar: The case of the influencer Tiakaly. International Journal of Advance Research and Innovative Ideas In Education, 11(5), 817-826.

MLA Style

Rojo, RADINASOA, and ANDRIANARISON Tsihoarana Kesan. "Integration of Facebook Micro-Influences into Influence Marketing Strategies in Madagascar: The case of the influencer Tiakaly." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 5, 2025, pp. 817-826.

IEEE Style

RADINASOA Rojo and ANDRIANARISON Tsihoarana Kesan, "Integration of Facebook Micro-Influences into Influence Marketing Strategies in Madagascar: The case of the influencer Tiakaly," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 5, pp. 817-826, 2025.

Vancouver Style

Rojo RADINASOA, Kesan ANDRIANARISON Tsihoarana. Integration of Facebook Micro-Influences into Influence Marketing Strategies in Madagascar: The case of the influencer Tiakaly. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(5):817-826.

Harvard Style

Rojo, RADINASOA & Kesan, ANDRIANARISON Tsihoarana (2025) 'Integration of Facebook Micro-Influences into Influence Marketing Strategies in Madagascar: The case of the influencer Tiakaly', International Journal of Advance Research and Innovative Ideas In Education, 11(5), pp. 817-826.

Chicago Style

Rojo, RADINASOA and ANDRIANARISON Tsihoarana Kesan. "Integration of Facebook Micro-Influences into Influence Marketing Strategies in Madagascar: The case of the influencer Tiakaly." International Journal of Advance Research and Innovative Ideas In Education 11, no. 5 (2025): 817-826.

Turabian Style

Rojo, RADINASOA and ANDRIANARISON Tsihoarana Kesan. "Integration of Facebook Micro-Influences into Influence Marketing Strategies in Madagascar: The case of the influencer Tiakaly." International Journal of Advance Research and Innovative Ideas In Education 11, no. 5 (2025): 817-826.