To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products

Sweatha s; N. Deepa

To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products

March 2026

Vol-12, Issue-2

Paper ID: 28163

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Computer applications

Keywords

Pinterest Marketing Consumer Buying Behaviour Handmade Home Decor Products Social Media Marketing Visual Content Online Advertising Customer Awareness Purchase Decision

Abstract

This study focuses on the effect of Pinterest marketing on consumer buying behaviour towards handmade home decor products. It examines how visual content, creative images, and product ideas on Pinterest influence customer interest and purchase decisions. The study is based on primary data collected through questionnaires and secondary data from various sources. The findings reveal that Pinterest plays a significant role in attracting consumers and increasing awareness about handmade products. Overall, Pinterest marketing has a positive impact on consumer buying behaviour.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Sweatha s	AVP College of Arts and science
2	N. Deepa	AVP College of Arts and science

How to Cite

Use the following formats to cite this article in your research.

APA Style

s, Sweatha & Deepa, N. (2026). To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products. International Journal of Advance Research and Innovative Ideas In Education, 12(2), 433-436.

MLA Style

s, Sweatha, and N. Deepa. "To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products." International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 2, 2026, pp. 433-436.

IEEE Style

Sweatha s and N. Deepa, "To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products," International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 2, pp. 433-436, 2026.

Vancouver Style

s Sweatha, Deepa N.. To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products. International Journal of Advance Research and Innovative Ideas In Education. 2026;12(2):433-436.

Harvard Style

s, Sweatha & Deepa, N. (2026) 'To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products', International Journal of Advance Research and Innovative Ideas In Education, 12(2), pp. 433-436.

Chicago Style

s, Sweatha and N. Deepa. "To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products." International Journal of Advance Research and Innovative Ideas In Education 12, no. 2 (2026): 433-436.

Turabian Style

s, Sweatha and N. Deepa. "To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products." International Journal of Advance Research and Innovative Ideas In Education 12, no. 2 (2026): 433-436.