A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India

Sarthak Devale; Tejasvini Gaykar; Dr. B Lakshmi

A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India

June 2026

Vol-12, Issue-3

Paper ID: 28521

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Healthcare

Keywords

Digital transformation pharmaceutical marketing digital marketing India omnichannel e-detailing UCPMP 2024 artificial intelligence healthcare professionals

Abstract

The Indian pharmaceutical market is undergoing significant changes in the way products are marketed. This review highlights the key trends, opportunities and challenges of digital revolution in pharmaceutical marketing in India. It emphasizes on how the COVID-19 pandemic further accelerated the growth of e-detailing, omnichannel strategy, AI and data- powered personalization and hybrid model of engagement. The review is based on the available literature from 2014 to 2025. The digital strategies in pharmaceutical marketing have the potential to engage HCPs better, offer cost savings and provide a larger reach in the smaller cities and towns. However, the industry is faced with several challenges including regulatory and data privacy issues. The review emphasizes the need for organization’s readiness and ethical practices for making digital transformation a sustainable phenomenon in Indian pharmaceutical market.

License

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Author Information

#	Name	Institute / Affiliation
1	Sarthak Devale	National Institute of Pharmaceutical Education and Research, Hyderabad
2	Tejasvini Gaykar	National Institute of Pharmaceutical Education and Research, Hyderabad
3	Dr. B Lakshmi	National Institute of Pharmaceutical Education and Research, Hyderabad

How to Cite

Use the following formats to cite this article in your research.

APA Style

Devale, Sarthak, Gaykar, Tejasvini, & Lakshmi, Dr. B (2026). A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India. International Journal of Advance Research and Innovative Ideas In Education, 12(3), 1232-1239.

MLA Style

Devale, Sarthak, et al. "A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India." International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 3, 2026, pp. 1232-1239.

IEEE Style

Sarthak Devale, Tejasvini Gaykar, and Dr. B Lakshmi, "A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India," International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 3, pp. 1232-1239, 2026.

Vancouver Style

Devale Sarthak, Gaykar Tejasvini, Lakshmi Dr. B. A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India. International Journal of Advance Research and Innovative Ideas In Education. 2026;12(3):1232-1239.

Harvard Style

Devale, Sarthak, Gaykar, Tejasvini, & Lakshmi, Dr. B (2026) 'A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India', International Journal of Advance Research and Innovative Ideas In Education, 12(3), pp. 1232-1239.

Chicago Style

Devale, Sarthak, Tejasvini Gaykar, and Dr. B Lakshmi. "A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India." International Journal of Advance Research and Innovative Ideas In Education 12, no. 3 (2026): 1232-1239.

Turabian Style

Devale, Sarthak, Tejasvini Gaykar, and Dr. B Lakshmi. "A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India." International Journal of Advance Research and Innovative Ideas In Education 12, no. 3 (2026): 1232-1239.