“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”

Diksha Srivas; Dr. Radhika Choudhary

“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”

March 2026

Vol-12, Issue-2

Paper ID: 28196

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Quick Commerce Q-commerce Blinkit Zepto Swiggy Instamart ultra-rapid deliveries.

Abstract

Quick Commerce (Q-commerce) platform such as Blinkit, Zepto, and Swiggy Instamart have transformed consumer buying behaviour for groceries and daily essentials by enabling ultra-rapid deliveries, typically within 10–20 minutes. This study aims to examine the level of awareness and preference that influence consumer in Jhansi district. The primary data is collected using structured questionnaire from 150 respondents through simple random sampling. The analysis is conducted using microsoft excel and the results is presented in charts. The findings reveal that awareness is growing among young consumers, factors such as delivery speed, convenience, discounts & offers, lack of time and products variety significantly influence preference for quick-commerce services.

License

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Author Information

#	Name	Institute / Affiliation
1	Diksha Srivas	Chandra Shekhar Azad Institute of Science and Technology, Jhansi
2	Dr. Radhika Choudhary	Institute Of Banking, Economics and Finance, Bundelkhand University, Jhansi

How to Cite

Use the following formats to cite this article in your research.

APA Style

Srivas, Diksha & Choudhary, Dr. Radhika (2026). “A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”. International Journal of Advance Research and Innovative Ideas In Education, 12(2), 622-629.

MLA Style

Srivas, Diksha, and Dr. Radhika Choudhary. "“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”." International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 2, 2026, pp. 622-629.

IEEE Style

Diksha Srivas and Dr. Radhika Choudhary, "“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”," International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 2, pp. 622-629, 2026.

Vancouver Style

Srivas Diksha, Choudhary Dr. Radhika. “A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”. International Journal of Advance Research and Innovative Ideas In Education. 2026;12(2):622-629.

Harvard Style

Srivas, Diksha & Choudhary, Dr. Radhika (2026) '“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”', International Journal of Advance Research and Innovative Ideas In Education, 12(2), pp. 622-629.

Chicago Style

Srivas, Diksha and Dr. Radhika Choudhary. "“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”." International Journal of Advance Research and Innovative Ideas In Education 12, no. 2 (2026): 622-629.

Turabian Style

Srivas, Diksha and Dr. Radhika Choudhary. "“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”." International Journal of Advance Research and Innovative Ideas In Education 12, no. 2 (2026): 622-629.