A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY

Shreya Dixit

A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY

November 2018

Vol-4, Issue-6

Paper ID: 9296

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

Kara kara wipes future group SKINCARE Chandigarh SPSS FMCG consumer refreshing sunscreen awareness income age.

Abstract

The purpose of this research paper is to understand the consumers’ behaviour towards wet wipes by analysing the market and also creating awareness among them by sampling activities. The primary data has been collected through a structured self-designed questionnaire and filled by the walk in customers at various stores. Total 106 consumers were used as a sample using Convenience sampling. The data analysis has been done using Friedman Test with the help of SPSS and advanced excel. The study found that satisfaction is derived majorly from product quality. The study also found that two major factors affecting the consumer buying behaviour are the Quantity of the Wipes & Price of the Wipes. This Research Paper is the outcome of the Research conducted during the Internship Project with Future Consumer Limited.

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Author Information

#	Name	Institute / Affiliation
1	Shreya Dixit	Balaji Institute of Modern Management

How to Cite

Use the following formats to cite this article in your research.

APA Style

Dixit, Shreya (2018). A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY. International Journal of Advance Research and Innovative Ideas In Education, 4(6), 228-240.

MLA Style

Dixit, Shreya. "A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 6, 2018, pp. 228-240.

IEEE Style

Shreya Dixit, "A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 6, pp. 228-240, 2018.

Vancouver Style

Dixit Shreya. A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY. International Journal of Advance Research and Innovative Ideas In Education. 2018;4(6):228-240.

Harvard Style

Dixit, Shreya (2018) 'A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY', International Journal of Advance Research and Innovative Ideas In Education, 4(6), pp. 228-240.

Chicago Style

Dixit, Shreya. "A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY." International Journal of Advance Research and Innovative Ideas In Education 4, no. 6 (2018): 228-240.

Turabian Style

Dixit, Shreya. "A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITY." International Journal of Advance Research and Innovative Ideas In Education 4, no. 6 (2018): 228-240.