“A STUDY ON CUSTOMER’S PERCEPTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO NILAMBUR TALUK”

commerce

ABSTRACT Shopping through Internet is relatively a new way of shopping formed from 1994 and it is getting more familiar in today’s society. Customers and prospects like to visit online stores. They enjoy the convenience, the speed and therefore time-saving, ease of transport (i.e. delivery), the way they can compare prices and check product reviews, the lack of pressuring by sales people and, of course, the infinite choices. While some people use the internet to research services products, and then buy from a physical store, many buy everything they need from online stores. Online business is becoming a high income generating activity, now taking a significant portion of GDP in many countries. The Indian e-commerce industry has been on an upward growth direction and is expected to surpass the US to become the second largest e-commerce market in the world by 2034. With growing internet penetration, internet users in India are expected to increase from 481 million as of December 2017 to 829 million by 2021. Online shopping is slowly creeping into India. As of now, a large number of people prefer buying everything from groceries to clothes online. Not so long ago, the Indian audience was cautious of shopping online owing to potential thefts etc. However, that has changed, now millions of happy online shoppers are there in our country. There are a large number of online shopping portals out there. Flipkart, Amazon, Myntra, snapdeal, Shopclues, etc are some of the popular sites used by online shoppers. The study is conducted in Nilambur Taluk by collecting information from 120customers by using snow ball sampling technique with the objective to study the perception of customer’s towards online shopping. Scheduled questionnaire was used for collecting primary data. The study is relevant because it gives a clear picture on customer’s perception towards online shopping and the various factors influencing them. And the study found out that people mostly prefer Amazon and flip kart site for shopping and product quality and security is the major problem faced by them.

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