A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICT

S.Gokul Kumar; A.Prasanth; P.Arun Prakash; T.Sisili; K.M.Nithya; R.Krishna Prakash; B.Devi Abinaya; T.Susmitha

A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICT

May 2018

Vol-4, Issue-3

Paper ID: 8442

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

Buying behavior Advertisement Product Marketing Communication and Product mix

Abstract

Customers are the prime focus of any organization. The most important asset that any firm, can have is customers. An organization greatly depends on how many customers it has (customer base) how they buy and how often they buy. Satisfied customers usually buy more and buy frequently. Loyal customers also act best promotional source to new customers. They tend to bring in more and more new customers through word of mouth communication. It improves the market position of the firm and also the profits. This paper deals with the buyers’ preference of Amway products in Erode District.

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Author Information

#	Name	Institute / Affiliation
1	S.Gokul Kumar	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
2	A.Prasanth	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
3	P.Arun Prakash	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
4	T.Sisili	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
5	K.M.Nithya	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
6	R.Krishna Prakash	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
7	B.Devi Abinaya	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
8	T.Susmitha	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India

How to Cite

Use the following formats to cite this article in your research.

APA Style

Kumar, S.Gokul, A.Prasanth, Prakash, P.Arun, T.Sisili, K.M.Nithya, Prakash, R.Krishna, Abinaya, B.Devi, & T.Susmitha (2018). A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICT. International Journal of Advance Research and Innovative Ideas In Education, 4(3), 461-480.

MLA Style

Kumar, S.Gokul, et al. "A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICT." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 3, 2018, pp. 461-480.

IEEE Style

S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, K.M.Nithya, R.Krishna Prakash, B.Devi Abinaya, and T.Susmitha, "A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICT," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 3, pp. 461-480, 2018.

Vancouver Style

Kumar S.Gokul, A.Prasanth, Prakash P.Arun, T.Sisili, K.M.Nithya, Prakash R.Krishna, et al. A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICT. International Journal of Advance Research and Innovative Ideas In Education. 2018;4(3):461-480.

Harvard Style

Kumar, S.Gokul, A.Prasanth, Prakash, P.Arun, T.Sisili, K.M.Nithya, Prakash, R.Krishna, Abinaya, B.Devi, & T.Susmitha (2018) 'A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICT', International Journal of Advance Research and Innovative Ideas In Education, 4(3), pp. 461-480.

Chicago Style

Kumar, S.Gokul, et al. "A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICT." International Journal of Advance Research and Innovative Ideas In Education 4, no. 3 (2018): 461-480.

Turabian Style

Kumar, S.Gokul, et al. "A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICT." International Journal of Advance Research and Innovative Ideas In Education 4, no. 3 (2018): 461-480.