A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL

Marketing

This paper has investigated the consumers’ behaviour towards wrist watches in Paavai Educational Institutions at Namakkal. The objectives of the study are to understand the existing product quality in wrist watches; to investigate whether the product quality of wrist watches is capable of addressing all demands made by consumer; to identify the difference between expectation & perception of consumers in product quality offered by wrist watches; and to understand about the consumer satisfaction for wrist watches. The descriptive research design is used to this study. Both primary and secondary data are used in this study. Non-probability sampling method is used in this study. The questionnaire is used to collect the primary data. The sample size is 61. The percentage analysis is used to analyse the data. In such a dynamic environment Fastrack need to be more quality conscious since the products offered are almost similar by all the watch manufacturers in the industry. Fastrack needs to take serious efforts to make itself competitive and stable in the dynamic market situation by focusing on the service quality aspects.

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