A STUDY ON CUSTOMER SATISFACTION,CUSTOMER LOYALTY IN AUTOMOBILE INDUSTRY
Abstract & Details
Research Area
MARKETING
Keywords
Liberalization
automobile
customer satisfaction
customer loyalty
Abstract
India is one of the fastest growing economies in the world. Automobile industry had seen many ups and downs in India prior to liberalization. The liberalization of Indian economy enabled India to advance itself in many sectors. Automobile is one such sector wherein India has seen tremendous improvements. To sustain this rate of growth in automobile sector India has to introduce so many measures to have higher customer satisfaction. Implications of this research work will help the bankers of small town banks can identify that what are the various factors that can affect their customer satisfaction the most in the present competitive market. May be they can use these factors to drive Customer loyalty out of customer satisfaction.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | M.ROBINSON | Department of Management Studies, University College of Engineering (BIT Campus), Trichy-620024, India |
| 2 | Suraj.K | Department of Management Studies, University College of Engineering (BIT Campus), Trichy-620024, India |
How to Cite
Use the following formats to cite this article in your research.
APA Style
M.ROBINSON & Suraj.K (2017). A STUDY ON CUSTOMER SATISFACTION,CUSTOMER LOYALTY IN AUTOMOBILE INDUSTRY. International Journal of Advance Research and Innovative Ideas In Education, 3(6), 1271-1274.
MLA Style
M.ROBINSON, and Suraj.K. "A STUDY ON CUSTOMER SATISFACTION,CUSTOMER LOYALTY IN AUTOMOBILE INDUSTRY." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, 2017, pp. 1271-1274.
IEEE Style
M.ROBINSON and Suraj.K, "A STUDY ON CUSTOMER SATISFACTION,CUSTOMER LOYALTY IN AUTOMOBILE INDUSTRY," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, pp. 1271-1274, 2017.
Vancouver Style
M.ROBINSON, Suraj.K. A STUDY ON CUSTOMER SATISFACTION,CUSTOMER LOYALTY IN AUTOMOBILE INDUSTRY. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(6):1271-1274.
Harvard Style
M.ROBINSON & Suraj.K (2017) 'A STUDY ON CUSTOMER SATISFACTION,CUSTOMER LOYALTY IN AUTOMOBILE INDUSTRY', International Journal of Advance Research and Innovative Ideas In Education, 3(6), pp. 1271-1274.
Chicago Style
M.ROBINSON and Suraj.K. "A STUDY ON CUSTOMER SATISFACTION,CUSTOMER LOYALTY IN AUTOMOBILE INDUSTRY." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 1271-1274.
Turabian Style
M.ROBINSON and Suraj.K. "A STUDY ON CUSTOMER SATISFACTION,CUSTOMER LOYALTY IN AUTOMOBILE INDUSTRY." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 1271-1274.
Related Research
A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India
PDF Unavailable
“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”
PDF Unavailable
To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products
PDF Unavailable
A STUDY ON ROLE OF AI IN STOCK MARKET PREDICTION WITH SPECIAL REFERENCE TO COIMBATORE CITY
PDF Unavailable
GREEN MOBILITY AND CONSUMER PREFERENCE TOWARDS ELECTRIC VEHICLES WITH SPECIAL REFERENCE TO COIMBATORE CITY
PDF Unavailable
ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN
PDF Unavailable