A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS

MARKETING

The study entitles impact of TV advertisements on customers. The objective of study is to analyze the effectiveness of TV Advertisement on the buying behavior of Customer. To identify the factors effecting the buying behaviour of Customer through TV advertisement. To identify the factors effecting Customer preference through TV advertisement. Primary data is collected from structured questionnaire with 100 respondents. Descriptive research design is used in this study. Primary data is collected from convince sampling technique. The collected data is been classified and tabulated and analyzed using tools such as percentage analysis, (Mann Whitney U test). From this study its inferred that, It is proved in the survey that people of Tamil Nadu likes TV Ad more than other means of ad so marketer should focus upon TV ad to tap this area. Marketer should make TV commercial theme and content oriented because it influences buying behavior of the customer. Many of the customer were agreed on that they buy the goods by watching commercials so TV commercial should be missionary in nature. Time Duration of the TV commercial should be 20-40 sec. Presence of the celebrity increase the attention of the audience so if the advertisement budget allows then endorse from celebrity.

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