A study on online buying of fashion apparel brands by female customers in Bangalore city
Abstract & Details
Research Area
Management
Keywords
Internet
e-retailing
Online shopping
Apparel brands
Lifestyle
Female customer
Discounts
Abstract
The purpose of this study is to examine the reasons for the growing online buying of fashion apparel brands by the female customers. The study is conducted to understand the factors that influencing customers for purchasing fashion apparel brands online. The research is conducted by interviewing female students and working class females based in Bangalore city. The study findings state that there is growing trend of online buying of fashion apparel brands by female customers in Bangalore city. Because of their busy lifestyle, easy accessibility to internet at work station and home all the time, easy to make a transaction online, easy accessibility to various types of products and brands at one place, higher price discounts and offerings, and home delivery. This shows that even though there certain challenges and risks involved in online buying still it’s growing at very fast rate because of the benefits.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Nethravathi T.S | Jain University |
| 2 | Dr. G.S.Vijaya | Al Yamamah University |
How to Cite
Use the following formats to cite this article in your research.
APA Style
T.S, Nethravathi & G.S.Vijaya, Dr. (2017). A study on online buying of fashion apparel brands by female customers in Bangalore city. International Journal of Advance Research and Innovative Ideas In Education, 3(5), 1330-1337.
MLA Style
T.S, Nethravathi, and Dr. G.S.Vijaya. "A study on online buying of fashion apparel brands by female customers in Bangalore city." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 5, 2017, pp. 1330-1337.
IEEE Style
Nethravathi T.S and Dr. G.S.Vijaya, "A study on online buying of fashion apparel brands by female customers in Bangalore city," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 5, pp. 1330-1337, 2017.
Vancouver Style
T.S Nethravathi, G.S.Vijaya Dr.. A study on online buying of fashion apparel brands by female customers in Bangalore city. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(5):1330-1337.
Harvard Style
T.S, Nethravathi & G.S.Vijaya, Dr. (2017) 'A study on online buying of fashion apparel brands by female customers in Bangalore city', International Journal of Advance Research and Innovative Ideas In Education, 3(5), pp. 1330-1337.
Chicago Style
T.S, Nethravathi and Dr. G.S.Vijaya. "A study on online buying of fashion apparel brands by female customers in Bangalore city." International Journal of Advance Research and Innovative Ideas In Education 3, no. 5 (2017): 1330-1337.
Turabian Style
T.S, Nethravathi and Dr. G.S.Vijaya. "A study on online buying of fashion apparel brands by female customers in Bangalore city." International Journal of Advance Research and Innovative Ideas In Education 3, no. 5 (2017): 1330-1337.
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