A STUDY ON THE BUYING BEHAVIOUR OF  SHOES  AT  THIRUVALLUR,TAMILNADU

Balaji S; Dr.S.N.Soundara Rajan; Dr.Ch.Bala Nageswara Rao

A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU

September 2017

Vol-3, Issue-5

Paper ID: 6527

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

MARKETING

Keywords

Brand Loyalty Branded shoes Brand switching funky wear Brand Awareness Purchase Intentions Sports shoes.

Abstract

To identify the critical factors that influence the purchase decision of shoes in Thiruvallur Town and to find out the reason for selecting a particular brand and to determine the level of consumer satisfaction on branded sports shoes. In this research study, survey method is used. The purchase decisions are majorly influenced by the price and brands. Affordability and durability are the major factors influences the customers for sticking to a particular brand. The level of satisfaction of branded shoes customers are at higher level, quality contribute much for their satisfaction in their current brand and since its sales depend highly on the villages surrounded to Thiruvallur. The price can be the main key factor for purchasing, followed by the recommendations of sales men and other persons. Manufacturers of branded shoes should concentrate more on price and looks of the shoes.

License

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Author Information

#	Name	Institute / Affiliation
1	Balaji S	SAVEETHA SCHOOL OF MANAGEMENT
2	Dr.S.N.Soundara Rajan	SAVEETHA SCHOOL OF MANAGEMENT
3	Dr.Ch.Bala Nageswara Rao	SAVEETHA SCHOOLOF MANAGEMENT, SAVEETHA UNIVERSITY

How to Cite

Use the following formats to cite this article in your research.

APA Style

S, Balaji, Rajan, Dr.S.N.Soundara, & Rao, Dr.Ch.Bala Nageswara (2017). A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU. International Journal of Advance Research and Innovative Ideas In Education, 3(5), 32-37.

MLA Style

S, Balaji, et al. "A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 5, 2017, pp. 32-37.

IEEE Style

Balaji S, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao, "A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 5, pp. 32-37, 2017.

Vancouver Style

S Balaji, Rajan Dr.S.N.Soundara, Rao Dr.Ch.Bala Nageswara. A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(5):32-37.

Harvard Style

S, Balaji, Rajan, Dr.S.N.Soundara, & Rao, Dr.Ch.Bala Nageswara (2017) 'A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU', International Journal of Advance Research and Innovative Ideas In Education, 3(5), pp. 32-37.

Chicago Style

S, Balaji, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao. "A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU." International Journal of Advance Research and Innovative Ideas In Education 3, no. 5 (2017): 32-37.

Turabian Style

S, Balaji, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao. "A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU." International Journal of Advance Research and Innovative Ideas In Education 3, no. 5 (2017): 32-37.