A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING

KUMARAN SEKAR; M.S.SIRANJEEVI; J.GOMATHI SANKAR

A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING

September 2017

Vol-3, Issue-4

Paper ID: 6518

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

online shopping purchasing pattern influencing factors customer satisfaction.

Abstract

This study is undertaken to analyse the online shopping pattern and the level of satisfaction of various customers. The aim is to explore the factors that influence the potential customers to choose various e-commerce websites and assess their satisfaction levels accordingly. Data was collected by online survey through questionnaire method and analysed. From the study it is evident that the various factors of e commerce services tend to influence the purchasing pattern and almost majority of the respondents are highly satisfied in online purchasing.

License

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Author Information

#	Name	Institute / Affiliation
1	KUMARAN SEKAR	Saveetha School of Management
2	M.S.SIRANJEEVI	Saveetha School of Management
3	J.GOMATHI SANKAR	Saveetha School of Management

How to Cite

Use the following formats to cite this article in your research.

APA Style

SEKAR, KUMARAN, M.S.SIRANJEEVI, & SANKAR, J.GOMATHI (2017). A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING. International Journal of Advance Research and Innovative Ideas In Education, 3(4), 3404-3411.

MLA Style

SEKAR, KUMARAN, et al. "A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, 2017, pp. 3404-3411.

IEEE Style

KUMARAN SEKAR, M.S.SIRANJEEVI, and J.GOMATHI SANKAR, "A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, pp. 3404-3411, 2017.

Vancouver Style

SEKAR KUMARAN, M.S.SIRANJEEVI, SANKAR J.GOMATHI. A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(4):3404-3411.

Harvard Style

SEKAR, KUMARAN, M.S.SIRANJEEVI, & SANKAR, J.GOMATHI (2017) 'A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING', International Journal of Advance Research and Innovative Ideas In Education, 3(4), pp. 3404-3411.

Chicago Style

SEKAR, KUMARAN, M.S.SIRANJEEVI, and J.GOMATHI SANKAR. "A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 3404-3411.

Turabian Style

SEKAR, KUMARAN, M.S.SIRANJEEVI, and J.GOMATHI SANKAR. "A STUDY ON CUSTOMER PURCHASE PATTERN & SATISFACTION IN ONLINE SHOPPING." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 3404-3411.