A STUDY ON CUSTOMER DELIGHT

MBA

Today the task and responsibilities of business executives have become critically important due to technological advancement, increasing awareness of people, growing size and complexity of business. Increasing participation of Govt. in the economy, rising standard of living and increasing completion There is feeling that Indian corporate business has also entered from seller’s market to buyer’s market in the business environment in general and because of increasing awareness among the buyers, increasing competitions in market, the study of buyer behavior, in consumer products are gaining importance in order to satisfy the needs and wants of people by providing correct products. This project involves descriptive research for data collection. This study is based out of primary and secondary research; carried out that would help to gather fresh data which can be analyzed with the past data to seek the existing trends in logistics industry. This would include usage of questionnaire as a tool for gathering data. The respondents were selected randomly from the Chennai customer list provided by the company. The research questions are set to be asked to the Client organizations of Total Transportation. Secondary data for the study has been compiled from the internet sources, magazines and newspapers which have been helpful in getting an insight of present scenario

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