Income-wise recommendations for improving Online and In-store Shopping experiences

Preeti Sharma; Pooja Yadav

Income-wise recommendations for improving Online and In-store Shopping experiences

July 2017

Vol-3, Issue-4

Paper ID: 6087

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

marketing

Keywords

Online shopping In-store shopping Recommendation Consumer behavior

Abstract

This study is basically conducted to find out the means to enhance the shopping behavior of the shoppers (Online shoppers as well as Traditional shoppers). While conducting study, 200 respondents are asked to provide their recommendations in the form of ranks as per their priorities. This survey is basically an Exploratory cum Descriptive in nature and purposive sampling is done for the research. This study focuses on the suggestions or recommendations of the shoppers who are from different income groups. The study found the key points of both of the shopping modes on which the sellers must work on to enhance the sales and convenience of the consumers.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Preeti Sharma	Haryana School of Business, GJUS&T, Hisar
2	Pooja Yadav	Haryana School of Business, GJUS&T, Hisar

How to Cite

Use the following formats to cite this article in your research.

APA Style

Sharma, Preeti & Yadav, Pooja (2017). Income-wise recommendations for improving Online and In-store Shopping experiences. International Journal of Advance Research and Innovative Ideas In Education, 3(4), 910-920.

MLA Style

Sharma, Preeti, and Pooja Yadav. "Income-wise recommendations for improving Online and In-store Shopping experiences." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, 2017, pp. 910-920.

IEEE Style

Preeti Sharma and Pooja Yadav, "Income-wise recommendations for improving Online and In-store Shopping experiences," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, pp. 910-920, 2017.

Vancouver Style

Sharma Preeti, Yadav Pooja. Income-wise recommendations for improving Online and In-store Shopping experiences. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(4):910-920.

Harvard Style

Sharma, Preeti & Yadav, Pooja (2017) 'Income-wise recommendations for improving Online and In-store Shopping experiences', International Journal of Advance Research and Innovative Ideas In Education, 3(4), pp. 910-920.

Chicago Style

Sharma, Preeti and Pooja Yadav. "Income-wise recommendations for improving Online and In-store Shopping experiences." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 910-920.

Turabian Style

Sharma, Preeti and Pooja Yadav. "Income-wise recommendations for improving Online and In-store Shopping experiences." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 910-920.