Do social media effect tourists’ behaviour?
Abstract & Details
Research Area
Marketing
Keywords
Social media
tourism
travel
tourist
web 2.0
Abstract
Over the last decade, the online travel industry has been undergoing a major change– adapting to new technologies and trends available on the Internet. The emergence of social media is of key importance in this change, which represents different types of user-generated content (UGC) such as blogs, virtual communities, wikis, social networks, and media files shared on sites like YouTube, Facebook, Instagram, Snapchat and Flicker. This paper reviews and analyses the research publications focusing on social media in tourism. This paper suggests that social media plays different roles at different stages of a tourist travel plans. Social media serves as a tool for source of inspiration, self expression, communication and entertainment.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Sakshi | HSB, GJUST, HISAR |
| 2 | Pardeep Singh | HSB, GJUST, HISAR |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Sakshi & Singh, Pardeep (2017). Do social media effect tourists’ behaviour?. International Journal of Advance Research and Innovative Ideas In Education, 3(4), 38-45.
MLA Style
Sakshi, and Pardeep Singh. "Do social media effect tourists’ behaviour?." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, 2017, pp. 38-45.
IEEE Style
Sakshi and Pardeep Singh, "Do social media effect tourists’ behaviour?," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, pp. 38-45, 2017.
Vancouver Style
Sakshi, Singh Pardeep. Do social media effect tourists’ behaviour?. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(4):38-45.
Harvard Style
Sakshi & Singh, Pardeep (2017) 'Do social media effect tourists’ behaviour?', International Journal of Advance Research and Innovative Ideas In Education, 3(4), pp. 38-45.
Chicago Style
Sakshi and Pardeep Singh. "Do social media effect tourists’ behaviour?." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 38-45.
Turabian Style
Sakshi and Pardeep Singh. "Do social media effect tourists’ behaviour?." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 38-45.
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