A STUDY ON PURCHASE BEHAVIOUR AND CUSTOMER SATISFACTION TOWARDS SELECTED DEPARTMENTAL STORES IN COIMBATORE

commerce- marketing

The purpose of buying behaviour facilities is to increase the satisfaction level of the consumers. Marketers can better predict how consumers will respond to marketing strategies. Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. Organization/ industrial concern now-a-days do all activities to attract the consumers and increase their share in the market. The present study is made to measure the customer attitude towards department stores. It also aims at analysing. To know the socio-economic profile of the select respondents. Methodology is a way of systematically solving a research problem. The area selected for this study is Coimbatore city. The results and findings are based on the opinion of the customers of Coimbatore city, and it cannot be generalized.

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