A STUDY ON CONSUMER AWARENESS OF E-BANKING SERVICES IN PUBLIC SECTOR BANKS IN COIMBATORE DISTRICT
Abstract & Details
Research Area
Marketing
Keywords
Consumer awareness
e-banking services
Coimbatore district
banking services
Abstract
Consumer awareness is the basic for the success of any product or service. In this connection, this study aims to find out the consumer awareness of e-banking services provided by the public sector banks in Coimbatore district. For this study 458 customers of various banks were selected as samples based on convenient sampling method. The data were collected from the respondents using interview schedules. This study focused on the consumer awareness on e-banking, Internet banking, mobile banking, real time gross settlement, electronic fund transfer, NEFT, ECS. For analysis purpose percentage analysis and score ranking methods were used.
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Mrs. T. Amsaveni | Nehru Arts and Science College |
| 2 | Dr. M. Kanagarathinam | Nehru Arts and Science College |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Amsaveni, Mrs. T. & Kanagarathinam, Dr. M. (2017). A STUDY ON CONSUMER AWARENESS OF E-BANKING SERVICES IN PUBLIC SECTOR BANKS IN COIMBATORE DISTRICT. International Journal of Advance Research and Innovative Ideas In Education, 3(2), 908-916.
MLA Style
Amsaveni, Mrs. T., and Dr. M. Kanagarathinam. "A STUDY ON CONSUMER AWARENESS OF E-BANKING SERVICES IN PUBLIC SECTOR BANKS IN COIMBATORE DISTRICT." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 2, 2017, pp. 908-916.
IEEE Style
Mrs. T. Amsaveni and Dr. M. Kanagarathinam, "A STUDY ON CONSUMER AWARENESS OF E-BANKING SERVICES IN PUBLIC SECTOR BANKS IN COIMBATORE DISTRICT," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 2, pp. 908-916, 2017.
Vancouver Style
Amsaveni Mrs. T., Kanagarathinam Dr. M.. A STUDY ON CONSUMER AWARENESS OF E-BANKING SERVICES IN PUBLIC SECTOR BANKS IN COIMBATORE DISTRICT. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(2):908-916.
Harvard Style
Amsaveni, Mrs. T. & Kanagarathinam, Dr. M. (2017) 'A STUDY ON CONSUMER AWARENESS OF E-BANKING SERVICES IN PUBLIC SECTOR BANKS IN COIMBATORE DISTRICT', International Journal of Advance Research and Innovative Ideas In Education, 3(2), pp. 908-916.
Chicago Style
Amsaveni, Mrs. T. and Dr. M. Kanagarathinam. "A STUDY ON CONSUMER AWARENESS OF E-BANKING SERVICES IN PUBLIC SECTOR BANKS IN COIMBATORE DISTRICT." International Journal of Advance Research and Innovative Ideas In Education 3, no. 2 (2017): 908-916.
Turabian Style
Amsaveni, Mrs. T. and Dr. M. Kanagarathinam. "A STUDY ON CONSUMER AWARENESS OF E-BANKING SERVICES IN PUBLIC SECTOR BANKS IN COIMBATORE DISTRICT." International Journal of Advance Research and Innovative Ideas In Education 3, no. 2 (2017): 908-916.
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