A STUDY OF ONLINE SHOPPERS’ BEHAVIOUR IN TIRUVALLUR DISTRICT

Marketing

The internet plays a major role in our day-to-day life. One of the most popular activities on the web is shopping. Online shopping has grown in popularity over the years, mainly because people find it convenient and comfort. Consumers buy a variety of items from online stores. The aim of this study is to investigate the factors influencing Positive and Negative attitude towards online shopping. The study is both descriptive and analytical in nature and hence both primary and secondary data have been used for the study. The Population selected for the study is 111 online shoppers of Tiruvallur District. The findings of the study reveal that there is a significant difference between the demographic variables namely, age, gender, marital status, occupation , income level and payment method of the online shoppers. Majority of the respondents prefer online shopping for purchasing apparels. The study suggested that Government ought to formulate an official site which contains all trusted E-posteriors' data rundown and surely understood or prescribed destinations, which will build buyers trust towards internet shopping. The study concluded that the shopping on the web spares time, Shopping on the web is helpful , The web is the best place to purchase things that are elusive are altogether identified with the uplifting state of mind of the respondents towards internet shopping and shopping spares time is considered as the critical component for online customers took after by best place to discover hard things and advantageous shopping.

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