IMPACT OF SELF EFFICACY ON  CUSTOMERS’ ONLINE SHOPPING ATTITUDE  OF COSMETIC PRODUCTS IN TIRUNELVELI  DISTRICT

A.THANGARAJA; R.SUBHALAKSHMI

IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT

July 2016

Vol-2, Issue-4

Paper ID: 2907

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Online shopping Cosmetics Attitude Tirunelveli Self efficacy

Abstract

Online shopping has been evolving rapidly in recent years and the study on customer attitude in this is inevitable. This study aims at examining the impact of self efficacy of the customers in determining their online shopping attitude of cosmetic products. The study is taken place in Tirunelveli district. The study involves convenience sampling method in which 316 online cosmetic buyers were made to participate. The data collected using questionnaires are analyzed using appropriate statistical tools. The findings indicate that two types of self efficacy: General Internet Self Efficacy and Web Specific Self Efficacy have impact on the customers’ online shopping attitude of cosmetic products.

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Author Information

#	Name	Institute / Affiliation
1	A.THANGARAJA	ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT STUDIES, M.S.UNIVERSITY
2	R.SUBHALAKSHMI	PHD SCHOLAR, DEPARTMENT OF MANAGEMENT STUDIES, M.S.UNIVERSITY

How to Cite

Use the following formats to cite this article in your research.

APA Style

A.THANGARAJA & R.SUBHALAKSHMI (2016). IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT. International Journal of Advance Research and Innovative Ideas In Education, 2(4), 463-466.

MLA Style

A.THANGARAJA, and R.SUBHALAKSHMI. "IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT." International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 4, 2016, pp. 463-466.

IEEE Style

A.THANGARAJA and R.SUBHALAKSHMI, "IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT," International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 4, pp. 463-466, 2016.

Vancouver Style

A.THANGARAJA, R.SUBHALAKSHMI. IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT. International Journal of Advance Research and Innovative Ideas In Education. 2016;2(4):463-466.

Harvard Style

A.THANGARAJA & R.SUBHALAKSHMI (2016) 'IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT', International Journal of Advance Research and Innovative Ideas In Education, 2(4), pp. 463-466.

Chicago Style

A.THANGARAJA and R.SUBHALAKSHMI. "IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT." International Journal of Advance Research and Innovative Ideas In Education 2, no. 4 (2016): 463-466.

Turabian Style

A.THANGARAJA and R.SUBHALAKSHMI. "IMPACT OF SELF EFFICACY ON CUSTOMERS’ ONLINE SHOPPING ATTITUDE OF COSMETIC PRODUCTS IN TIRUNELVELI DISTRICT." International Journal of Advance Research and Innovative Ideas In Education 2, no. 4 (2016): 463-466.