Role of social media brand perception

Srinathsankar N; DR.M.Bhuvaneswari

Role of social media brand perception

June 2025

Vol-11, Issue-3

Paper ID: 26776

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

management science

Keywords

Social Media Brand Perception Digital Marketing Consumer Engagement Influencer Marketing User-Generated Content Online Brand Identity Customer Relationship Management Viral Content Brand Trust

Abstract

In the digital age, social media has emerged as a powerful tool that significantly influences how consumers perceive brands. This paper explores the dynamic role of social media platforms such as Facebook, Instagram, Twitter, and TikTok in shaping brand perception through direct engagement, user-generated content, influencer marketing, and real-time feedback mechanisms. The study highlights how social media enables brands to craft their identity, foster relationships with customers, and respond to public sentiment with unprecedented speed and transparency. It also examines the risks associated with negative viral content and misinformation. By analyzing current trends and case studies, the research underscores the importance of strategic social media management in building trust, loyalty, and a positive brand image in the minds of consumers

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Srinathsankar N	Hindusthan college of Engineering and Technology
2	DR.M.Bhuvaneswari	Hindusthan college of Engineering and Technology

How to Cite

Use the following formats to cite this article in your research.

APA Style

N, Srinathsankar & DR.M.Bhuvaneswari (2025). Role of social media brand perception. International Journal of Advance Research and Innovative Ideas In Education, 11(3), 2586-2591.

MLA Style

N, Srinathsankar, and DR.M.Bhuvaneswari. "Role of social media brand perception." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 3, 2025, pp. 2586-2591.

IEEE Style

Srinathsankar N and DR.M.Bhuvaneswari, "Role of social media brand perception," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 3, pp. 2586-2591, 2025.

Vancouver Style

N Srinathsankar, DR.M.Bhuvaneswari. Role of social media brand perception. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(3):2586-2591.

Harvard Style

N, Srinathsankar & DR.M.Bhuvaneswari (2025) 'Role of social media brand perception', International Journal of Advance Research and Innovative Ideas In Education, 11(3), pp. 2586-2591.

Chicago Style

N, Srinathsankar and DR.M.Bhuvaneswari. "Role of social media brand perception." International Journal of Advance Research and Innovative Ideas In Education 11, no. 3 (2025): 2586-2591.

Turabian Style

N, Srinathsankar and DR.M.Bhuvaneswari. "Role of social media brand perception." International Journal of Advance Research and Innovative Ideas In Education 11, no. 3 (2025): 2586-2591.