A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING

Dr.M.Prakash; Dr. T. Sumathi; Ms. S.Varsanaa; Ms. M.P. Sanjay

A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING

March 2025

Vol-11, Issue-2

Paper ID: 26033

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Traditional media digital media advertising consumer behavior TV radio print social media.

Abstract

This study presents a comparative analysis of traditional media and digital media advertising, focusing on their effectiveness, efficiency, and consumer perception. Traditional media channels such as television, radio, print, and outdoor advertising are evaluated alongside digital platforms including social media, search engine marketing, display ads, email marketing, and influencer marketing. The research focuses primarily on developed markets like the United States, the United Kingdom, and the European Union, while also considering trends in emerging markets where digital media adoption is accelerating. Additionally, the study examines cross-platform strategies that integrate both media types, offering insights into how businesses can create cohesive and impactful advertising campaigns. Key environmental and ethical concerns, such as sustainability in traditional media and data privacy in digital media, are also explored, providing a comprehensive understanding of the evolving advertising landscape.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Dr.M.Prakash	Dr. N.G.P ARTS AND SCIENCE COLLEGE
2	Dr. T. Sumathi	Dr. N.G.P ARTS AND SCIENCE COLLEGE
3	Ms. S.Varsanaa	Dr. N.G.P ARTS AND SCIENCE COLLEGE
4	Ms. M.P. Sanjay	Dr. N.G.P ARTS AND SCIENCE COLLEGE

How to Cite

Use the following formats to cite this article in your research.

APA Style

Dr.M.Prakash, Sumathi, Dr. T., S.Varsanaa, Ms., & Sanjay, Ms. M.P. (2025). A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING. International Journal of Advance Research and Innovative Ideas In Education, 11(2), 899-903.

MLA Style

Dr.M.Prakash, et al. "A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 2, 2025, pp. 899-903.

IEEE Style

Dr.M.Prakash, Dr. T. Sumathi, Ms. S.Varsanaa, and Ms. M.P. Sanjay, "A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 2, pp. 899-903, 2025.

Vancouver Style

Dr.M.Prakash, Sumathi Dr. T., S.Varsanaa Ms., Sanjay Ms. M.P.. A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(2):899-903.

Harvard Style

Dr.M.Prakash, Sumathi, Dr. T., S.Varsanaa, Ms., & Sanjay, Ms. M.P. (2025) 'A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING', International Journal of Advance Research and Innovative Ideas In Education, 11(2), pp. 899-903.

Chicago Style

Dr.M.Prakash, et al. "A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING." International Journal of Advance Research and Innovative Ideas In Education 11, no. 2 (2025): 899-903.

Turabian Style

Dr.M.Prakash, et al. "A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING." International Journal of Advance Research and Innovative Ideas In Education 11, no. 2 (2025): 899-903.