A STUDY ON CURRENT TRENDS IN INTERNET MARKETING TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO COIMBATORE CITY.

MARKETING

Internet Marketing in its simplest terms refers to the marketing and selling of goods and services using the Internet as the sales and distribution medium. What started as a cottage industry in the early nineties has mushroomed into a global multibillion-dollar industry that has been embraced by industrial giants such as Microsoft and General Electric. The Internet has reduced the world into a global village, has made distance irrelevant and time zones little more than an inconvenience. Businesses in the remote parts of India can easily service clients in the bright cities of America, while goods produced in China are sold to consumers in all parts of the world this study covered most of the respondents comes under male categories and most them purchases offer time purchases decision making is his own decision and most of the respondents feel to durability of product purchased and after ordering product delivery is feel to very quickly after that service also better service provider to sellers and there is very low level categories respondents only getting a duplications product and un less quality of product and customers service related issues.

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