Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal

Marketing

In today’s digital era , ‘Internet’ is another buzzword for online purchasing of various consumer goods. It has made the purchasing faster,easier and quicker just one click away from the consumers. It has proliferated the e-market with a plethora of brands and various purchase options for the buyers. Marketers can design marketing strategies to convert potential customers into active customers by understanding the various prospects that influence consumer purchasing intention. This study aims at unconcealing antecedents of consumer’s intention towards purchasing grocery products which will embark the new upgradation in marketing tactics and strategies. It is well assumed that the usage of online shopping sites for purchase of various products has become inevitable. Thus, in this study researcher will bring into the limelight the factors that impacts consumer of Hoshangabad region of Bhopal and their purchase intention towards buying of online grocery products and also to know which are the website related factors and which is the most preferred e-commerce website among consumers in Bhopal District.

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