The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study

Dr. Rishi Nepalia

The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study

February 2025

Vol-10, Issue-1

Paper ID: 25725

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

Social media marketing consumer buying behavior brand engagement trust digital marketing

Abstract

This research explores the influence of social media marketing (SMM) on customer buying behavior. The rapid adoption of social media platforms such as Facebook, Instagram, and Twitter has transformed how businesses interact with consumers, resulting in significant shifts in marketing strategies. The study aims to analyze how social media marketing strategies affect consumer decision-making processes, focusing on brand awareness, engagement, and consumer trust. By evaluating existing literature and conducting surveys, this paper highlights the effectiveness of SMM and its critical role in shaping modern consumer behavior.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Dr. Rishi Nepalia	Aishwarya College of Education, Jodhpur-342008

How to Cite

Use the following formats to cite this article in your research.

APA Style

Nepalia, Dr. Rishi (2025). The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study. International Journal of Advance Research and Innovative Ideas In Education, 10(1), 1984-1986.

MLA Style

Nepalia, Dr. Rishi. "The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study." International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 1, 2025, pp. 1984-1986.

IEEE Style

Dr. Rishi Nepalia, "The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study," International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 1, pp. 1984-1986, 2025.

Vancouver Style

Nepalia Dr. Rishi. The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study. International Journal of Advance Research and Innovative Ideas In Education. 2025;10(1):1984-1986.

Harvard Style

Nepalia, Dr. Rishi (2025) 'The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study', International Journal of Advance Research and Innovative Ideas In Education, 10(1), pp. 1984-1986.

Chicago Style

Nepalia, Dr. Rishi. "The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study." International Journal of Advance Research and Innovative Ideas In Education 10, no. 1 (2025): 1984-1986.

Turabian Style

Nepalia, Dr. Rishi. "The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study." International Journal of Advance Research and Innovative Ideas In Education 10, no. 1 (2025): 1984-1986.