The Marketing Audit as a Method for Evaluating the Marketing Plan

Dr. Rishi Nepalia

The Marketing Audit as a Method for Evaluating the Marketing Plan

February 2025

Vol-8, Issue-1

Paper ID: 25723

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

marketing audit marketing plan evaluation marketing strategy organizational goals

Abstract

The marketing audit is a comprehensive, systematic, and periodic review of an organization's marketing environment, strategies, and activities. As businesses continuously adapt to evolving market conditions, the effectiveness of marketing strategies becomes crucial for sustainable growth. This article delves into the role of the marketing audit as a method for evaluating the marketing plan, exploring its framework, components, benefits, and challenges. Through theoretical exploration and practical applications, the paper highlights how marketing audits provide actionable insights, ensuring alignment between marketing efforts and organizational goals.

License

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Author Information

#	Name	Institute / Affiliation
1	Dr. Rishi Nepalia	Aishwarya College of Education, Jodhpur-342008

How to Cite

Use the following formats to cite this article in your research.

APA Style

Nepalia, Dr. Rishi (2025). The Marketing Audit as a Method for Evaluating the Marketing Plan. International Journal of Advance Research and Innovative Ideas In Education, 8(1), 1975-1979.

MLA Style

Nepalia, Dr. Rishi. "The Marketing Audit as a Method for Evaluating the Marketing Plan." International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 1, 2025, pp. 1975-1979.

IEEE Style

Dr. Rishi Nepalia, "The Marketing Audit as a Method for Evaluating the Marketing Plan," International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 1, pp. 1975-1979, 2025.

Vancouver Style

Nepalia Dr. Rishi. The Marketing Audit as a Method for Evaluating the Marketing Plan. International Journal of Advance Research and Innovative Ideas In Education. 2025;8(1):1975-1979.

Harvard Style

Nepalia, Dr. Rishi (2025) 'The Marketing Audit as a Method for Evaluating the Marketing Plan', International Journal of Advance Research and Innovative Ideas In Education, 8(1), pp. 1975-1979.

Chicago Style

Nepalia, Dr. Rishi. "The Marketing Audit as a Method for Evaluating the Marketing Plan." International Journal of Advance Research and Innovative Ideas In Education 8, no. 1 (2025): 1975-1979.

Turabian Style

Nepalia, Dr. Rishi. "The Marketing Audit as a Method for Evaluating the Marketing Plan." International Journal of Advance Research and Innovative Ideas In Education 8, no. 1 (2025): 1975-1979.