BRAND AWARENESS THROUGH DIGITAL MARKETING LEADING TO REPEAT PURCHASE

Devika M V; Aditya Shaji

BRAND AWARENESS THROUGH DIGITAL MARKETING LEADING TO REPEAT PURCHASE

August 2024

Vol-10, Issue-4

Paper ID: 24841

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Business Marketing

Keywords

digital marketing consumer behavior market size brand awareness campaigns social media impact customer decision-making email marketing effectiveness website optimization app notifications influence loyal customers

Abstract

This research study focuses on the impact of digital marketing on consumer behaviours and the market size for digital marketing. The study surveyed participants from different age groups and lifestyles to understand their knowledge of digital marketing and the influence of digital marketing campaigns on their buying decisions. The study also aimed to determine the market size for digital marketing and the most effective means of brand awareness campaigns. The results of the survey showed that a majority of participants were aware of digital marketing campaigns, and social media was the most effective means of brand awareness campaigns. The study also found that digital platforms, such as email marketing, social media, website optimization, and app notifications, are effective ways to create brand awareness and encourage repeat purchases. Furthermore, the study revealed that the impact of brand awareness campaigns on digital platforms has a significant effect on customer decision-making. The study concluded that digital platforms are powerful tools for businesses to create brand awareness and encourage repeat purchases, and implementing effective strategies can lead to loyal customers, repeat purchases, and increased revenue. Overall, this research study provides valuable insights for businesses seeking to leverage digital platforms to build a strong online presence and lasting relationships with customers.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Devika M V	St. Joseph's University
2	Aditya Shaji	St. Joseph's University

How to Cite

Use the following formats to cite this article in your research.

APA Style

V, Devika M & Shaji, Aditya (2024). BRAND AWARENESS THROUGH DIGITAL MARKETING LEADING TO REPEAT PURCHASE. International Journal of Advance Research and Innovative Ideas In Education, 10(4), 3054-3062.

MLA Style

V, Devika M, and Aditya Shaji. "BRAND AWARENESS THROUGH DIGITAL MARKETING LEADING TO REPEAT PURCHASE." International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 4, 2024, pp. 3054-3062.

IEEE Style

Devika M V and Aditya Shaji, "BRAND AWARENESS THROUGH DIGITAL MARKETING LEADING TO REPEAT PURCHASE," International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 4, pp. 3054-3062, 2024.

Vancouver Style

V Devika M, Shaji Aditya. BRAND AWARENESS THROUGH DIGITAL MARKETING LEADING TO REPEAT PURCHASE. International Journal of Advance Research and Innovative Ideas In Education. 2024;10(4):3054-3062.

Harvard Style

V, Devika M & Shaji, Aditya (2024) 'BRAND AWARENESS THROUGH DIGITAL MARKETING LEADING TO REPEAT PURCHASE', International Journal of Advance Research and Innovative Ideas In Education, 10(4), pp. 3054-3062.

Chicago Style

V, Devika M and Aditya Shaji. "BRAND AWARENESS THROUGH DIGITAL MARKETING LEADING TO REPEAT PURCHASE." International Journal of Advance Research and Innovative Ideas In Education 10, no. 4 (2024): 3054-3062.

Turabian Style

V, Devika M and Aditya Shaji. "BRAND AWARENESS THROUGH DIGITAL MARKETING LEADING TO REPEAT PURCHASE." International Journal of Advance Research and Innovative Ideas In Education 10, no. 4 (2024): 3054-3062.