A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City

Dr. G. Ilakkia; Nithya Sri S

A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City

May 2024

Vol-10, Issue-3

Paper ID: 23901

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Online Shopping Customer Customer Satisfaction Amazon

Abstract

Online shopping is the process of buying goods through online with various websites and E – commerce platform. This online platform provides 24/7 services to the users. Customer can buy anything such as books, household's product, Cosmetics, dresses, electronics and gadgets etc from online. With the advancement of technologies and innovation, the marketing strategies of the business as well as purchasing behaviour of the consumer are changed over to online. The online shopping among the customers is increased rapidly after the COVID – 19 pandemics. Amazon is the multinational e - retailers company mainly focusing on selling products and services to the customers through online. The research study analysed primary and secondary data to determine the customer satisfaction towards online shopping with Amazon. The primary data has been collected from 150 respondents. These data were processed and analysed using various statistical tools. Descriptive research design is used for the study. This study mainly focused on the purchasing pattern of the customers; satisfaction level of the customer of Amazon.

License

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Author Information

#	Name	Institute / Affiliation
1	Dr. G. Ilakkia	Dr. N. G. P Arts and Science College
2	Nithya Sri S	Dr. N. G. P Arts and Science College

How to Cite

Use the following formats to cite this article in your research.

APA Style

Ilakkia, Dr. G. & S, Nithya Sri (2024). A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City. International Journal of Advance Research and Innovative Ideas In Education, 10(3), 2917-2924.

MLA Style

Ilakkia, Dr. G., and Nithya Sri S. "A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City." International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 3, 2024, pp. 2917-2924.

IEEE Style

Dr. G. Ilakkia and Nithya Sri S, "A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City," International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 3, pp. 2917-2924, 2024.

Vancouver Style

Ilakkia Dr. G., S Nithya Sri. A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City. International Journal of Advance Research and Innovative Ideas In Education. 2024;10(3):2917-2924.

Harvard Style

Ilakkia, Dr. G. & S, Nithya Sri (2024) 'A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City', International Journal of Advance Research and Innovative Ideas In Education, 10(3), pp. 2917-2924.

Chicago Style

Ilakkia, Dr. G. and Nithya Sri S. "A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City." International Journal of Advance Research and Innovative Ideas In Education 10, no. 3 (2024): 2917-2924.

Turabian Style

Ilakkia, Dr. G. and Nithya Sri S. "A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City." International Journal of Advance Research and Innovative Ideas In Education 10, no. 3 (2024): 2917-2924.