External Supply Chain Integration and Firm Competitiveness of Listed Oil and Gas Firms in Nigeria

Business and Management

This study investigates the relationship between external supply chain integration and firm competitiveness in the Nigerian oil and gas industry. The study considers both supplier integration and customer integration and their individual effects on profitability and sales growth. The empirical analysis is based on cross-sectional data collected primarily through a structured questionnaire from 84 purposely selected managers or representatives of 12 listed oil and gas companies in Nigeria. The Cronbach Alpha method is used to determine the reliability of the research instrument. Our empirical model incorporates technology as a control variable. The cross-sectional regression results show that both supplier and customer dimensions of supply chain integration have a positive relationship with firm profitability and sales growth. Hence, our conclusion is that external supply chain integration is a good strategy for improving marketing performance of listed oil and gas firms in Nigeria.

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