From Doubt to Sales

Marketing

"Amidst the lively markets of Delhi, consumer preferences for everyday products undergo intricate scrutiny. This study delves into the dynamics of consumer skepticism, focusing on doubts surrounding product claims and the materials used in everyday items. Conducted in Delhi, India, the research aims to uncover how consumer skepticism influences the intention to purchase these products. Rooted in a theoretical framework encompassing consumer behavior, attitude, perceived value, and awareness, the study collected and analyzed data from consumers who had previously bought everyday products between April and June 2022. The findings suggest that leveraging social media to promote everyday products can effectively alleviate consumer skepticism. Additionally, consumer value perceptions and general awareness emerge as positive influencers on the intention to purchase. The study underscores the imperative for companies to communicate clearly about their products, addressing consumer doubts and fostering positive attitudes toward mainstream product consumption."

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