A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS

DEEKSHITHA L; SINCHANA N A; DR.CK SURESH; Dr Patcha Bhujanga Rao

A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS

December 2023

Vol-9, Issue-6

Paper ID: 22194

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Commerce and Management

Keywords

Starbucks marketing strategy brand awareness customer satisfaction unconventional marketing social media digital marketing customer decision-making green marketing customer behavior

Abstract

Starbucks is a multinational corporation that specialises in coffee and snacks and has its headquarters in the United States. The company's marketing campaign has been so successful that it has acquired unprecedented levels of brand awareness. By using unconventional marketing efforts and demonstrating an unrivalled dedication to maintaining quality and brand consistency across a wide range of touchpoints and locations, Starbucks has been able to increase the popularity of their brand. The excellent service attitude not only attracted a large number of consumers but also significantly raised the level of satisfaction experienced by those clients. Starbucks has used a number of cutting-edge marketing strategies throughout the world over the course of its history in order to attract new consumers, hence boosting sales and influencing the purchasing behaviour of customers. From the perspective of Starbucks' marketing strategy, the purpose of this research study is to get an understanding of the preferences and actions of customers.

License

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Author Information

#	Name	Institute / Affiliation
1	DEEKSHITHA L	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
2	SINCHANA N A	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
3	DR.CK SURESH	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
4	Dr Patcha Bhujanga Rao	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

How to Cite

Use the following formats to cite this article in your research.

APA Style

L, DEEKSHITHA, A, SINCHANA N, SURESH, DR.CK, & Rao, Dr Patcha Bhujanga (2023). A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS. International Journal of Advance Research and Innovative Ideas In Education, 9(6), 1606-1615.

MLA Style

L, DEEKSHITHA, et al. "A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, 2023, pp. 1606-1615.

IEEE Style

DEEKSHITHA L, SINCHANA N A, DR.CK SURESH, and Dr Patcha Bhujanga Rao, "A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, pp. 1606-1615, 2023.

Vancouver Style

L DEEKSHITHA, A SINCHANA N, SURESH DR.CK, Rao Dr Patcha Bhujanga. A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(6):1606-1615.

Harvard Style

L, DEEKSHITHA, A, SINCHANA N, SURESH, DR.CK, & Rao, Dr Patcha Bhujanga (2023) 'A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS', International Journal of Advance Research and Innovative Ideas In Education, 9(6), pp. 1606-1615.

Chicago Style

L, DEEKSHITHA, et al. "A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1606-1615.

Turabian Style

L, DEEKSHITHA, et al. "A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1606-1615.