Navigating Consumer Skepticism in Cause-Related Marketing: Insights, Implications, and Strategies

Amit Kumar

Navigating Consumer Skepticism in Cause-Related Marketing: Insights, Implications, and Strategies

October 2023

Vol-9, Issue-5

Paper ID: 21877

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

MARKETING

Keywords

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Abstract

The practice of cause-related marketing (CRM), in which companies align themselves with social or environmental causes to enhance their brand reputation and boost sales, has gained widespread adoption. However, questions persist about its effectiveness in influencing consumer behavior. This study explores the relationship between cause-related marketing and consumer skepticism, investigating the causes of skepticism and its potential consequences for both consumers and businesses. The study employs a comprehensive review of existing literature, empirical research, and analysis to offer valuable insights into the complex interplay between CRM and consumer skepticism.

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Author Information

#	Name	Institute / Affiliation
1	Amit Kumar	UNIVERSITY OF DELHI.

How to Cite

Use the following formats to cite this article in your research.

APA Style

Kumar, Amit (2023). Navigating Consumer Skepticism in Cause-Related Marketing: Insights, Implications, and Strategies. International Journal of Advance Research and Innovative Ideas In Education, 9(5), 2289-2294.

MLA Style

Kumar, Amit. "Navigating Consumer Skepticism in Cause-Related Marketing: Insights, Implications, and Strategies." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 5, 2023, pp. 2289-2294.

IEEE Style

Amit Kumar, "Navigating Consumer Skepticism in Cause-Related Marketing: Insights, Implications, and Strategies," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 5, pp. 2289-2294, 2023.

Vancouver Style

Kumar Amit. Navigating Consumer Skepticism in Cause-Related Marketing: Insights, Implications, and Strategies. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(5):2289-2294.

Harvard Style

Kumar, Amit (2023) 'Navigating Consumer Skepticism in Cause-Related Marketing: Insights, Implications, and Strategies', International Journal of Advance Research and Innovative Ideas In Education, 9(5), pp. 2289-2294.

Chicago Style

Kumar, Amit. "Navigating Consumer Skepticism in Cause-Related Marketing: Insights, Implications, and Strategies." International Journal of Advance Research and Innovative Ideas In Education 9, no. 5 (2023): 2289-2294.

Turabian Style

Kumar, Amit. "Navigating Consumer Skepticism in Cause-Related Marketing: Insights, Implications, and Strategies." International Journal of Advance Research and Innovative Ideas In Education 9, no. 5 (2023): 2289-2294.