"A Study on the Attraction of Branded Clothing among Women in Kolhapur City"

Jayashri Sadanand Lokhande

"A Study on the Attraction of Branded Clothing among Women in Kolhapur City"

September 2023

Vol-9, Issue-5

Paper ID: 21659

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing Management

Keywords

Brands attraction lifestyle fashion preference personality attitude confidence

Abstract

A brand is a name, term, design, symbol or other characteristic that distinguishes a seller's goods or services from those of other sellers. Brands are used in business, marketing, and advertising to gain recognition and, more importantly, to create and store value as brand equity for the object identified, to the benefit of the brand’s customers, its owners and shareholders. Brand preferences reflect customer loyalty, successful marketing tactics, and brand strength. When choosing a particular company's products or services, there are other comparable options available. Key components that make up a brand's toolkit include identity, personality, product design, brand communication (e.g. through logos and trademarks), brand awareness, brand loyalty, and various branding strategies increase.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Jayashri Sadanand Lokhande	Shivaji University, Kolhapur

How to Cite

Use the following formats to cite this article in your research.

APA Style

Lokhande, Jayashri Sadanand (2023). "A Study on the Attraction of Branded Clothing among Women in Kolhapur City". International Journal of Advance Research and Innovative Ideas In Education, 9(5), 834-853.

MLA Style

Lokhande, Jayashri Sadanand. ""A Study on the Attraction of Branded Clothing among Women in Kolhapur City"." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 5, 2023, pp. 834-853.

IEEE Style

Jayashri Sadanand Lokhande, ""A Study on the Attraction of Branded Clothing among Women in Kolhapur City"," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 5, pp. 834-853, 2023.

Vancouver Style

Lokhande Jayashri Sadanand. "A Study on the Attraction of Branded Clothing among Women in Kolhapur City". International Journal of Advance Research and Innovative Ideas In Education. 2023;9(5):834-853.

Harvard Style

Lokhande, Jayashri Sadanand (2023) '"A Study on the Attraction of Branded Clothing among Women in Kolhapur City"', International Journal of Advance Research and Innovative Ideas In Education, 9(5), pp. 834-853.

Chicago Style

Lokhande, Jayashri Sadanand. ""A Study on the Attraction of Branded Clothing among Women in Kolhapur City"." International Journal of Advance Research and Innovative Ideas In Education 9, no. 5 (2023): 834-853.

Turabian Style

Lokhande, Jayashri Sadanand. ""A Study on the Attraction of Branded Clothing among Women in Kolhapur City"." International Journal of Advance Research and Innovative Ideas In Education 9, no. 5 (2023): 834-853.