Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges

Ashik Abdullah; Sarder Ali Haider

Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges

July 2023

Vol-9, Issue-4

Paper ID: 21112

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Artificial Intelligence (AI) Marketing Potential Challenges Implications Strategies.

Abstract

This study aims to provide an understanding of Artificial Intelligence (AI) from marketing viewpoint by explaining AI’s current state, emergence, potential, implications, and future in the marketing sector of Bangladesh. To achieve these objectives, the researchers used the secondary data source. Secondary data was collected from relevant websites, journals, and articles. Based on the data collected, the researchers were able to identify few global and Bangladeshi companies where AI has been successfully adopted. The researchers have discussed about the challenges of adopting AI in marketing sector of Bangladesh. This study has got few limitations which have been explained. Lastly, the researchers concluded the study with a hopeful note.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Ashik Abdullah	Bangladesh University of Professionals
2	Sarder Ali Haider	Bangladesh University of Professionals

How to Cite

Use the following formats to cite this article in your research.

APA Style

Abdullah, Ashik & Haider, Sarder Ali (2023). Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges. International Journal of Advance Research and Innovative Ideas In Education, 9(4), 638-646.

MLA Style

Abdullah, Ashik, and Sarder Ali Haider. "Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 4, 2023, pp. 638-646.

IEEE Style

Ashik Abdullah and Sarder Ali Haider, "Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 4, pp. 638-646, 2023.

Vancouver Style

Abdullah Ashik, Haider Sarder Ali. Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(4):638-646.

Harvard Style

Abdullah, Ashik & Haider, Sarder Ali (2023) 'Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges', International Journal of Advance Research and Innovative Ideas In Education, 9(4), pp. 638-646.

Chicago Style

Abdullah, Ashik and Sarder Ali Haider. "Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges." International Journal of Advance Research and Innovative Ideas In Education 9, no. 4 (2023): 638-646.

Turabian Style

Abdullah, Ashik and Sarder Ali Haider. "Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges." International Journal of Advance Research and Innovative Ideas In Education 9, no. 4 (2023): 638-646.