A STUDY ON PATRON PROCURING ATTITUDE TOWARDS RTE (READY TO EAT) FOODS WITH REFERENCE TO COIMBATORE CITY

Marketing

The fast phased technology world brought many changes in food industry. It paved way to convenience food which is prevalent in nature as RTE foods. The main factor which influences the RE food is change in life style and social behavior. Hence, it creates the need of NEW products in the market. There is commanding potential market for RTE (packaged foods). Usually RTE foods are maximum adopted by working females and males because of its timely need and convenience. The RTE foods do not require much time for cooking. It is packed and sealed with use of modern technology to avoid microbial affects. The growth of RTE food products is increasing at a rapid pace. The main advantage is, it follows penetrating price strategy. The wants of consumers are not in state of Constance they change periodically so it’s the responsibility of the manufacturers to satisfy the requirements of consumer beyond their expectations. The RTE foods have great scope in upcoming years it can be fast movable products than the others products. This study aims to know the demand for ready to eat food products, to perceive the consumption pattern of prepared RTE foods and to analyze the factors influencing the buying behavior of RTE food products. In accordance with the above objectives, the study has used various statistical tools like percentage analysis, rank analysis and chi-square test. With this few introductory notes, the study has analyzed the patron procuring attitude towards RTE food products. The empirical results showed that place of purchase of RTE foods products and health issues by consuming RTE products are significantly associated with monthly income and qualification of the respondents respectively.

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