A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTION

Barkavi P; Ram prathap K

A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTION

May 2023

Vol-9, Issue-3

Paper ID: 20288

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Service quality customer satisfaction marketing sector reliability responsiveness assurance empathy tangibility

Abstract

In today’s highly competitive business landscape, providing exceptional service quality has become crucial for organization operating in the marketing sector. This study aims to investigate the relationship between service quality and customer satisfaction, recognizing the significant impact it has on the success and sustainability of marketing businesses. This study adopts a quantitative research approach, utilizing a structured questionnaire survey to collect data from a sample of customers in the marketing sector.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Barkavi P	M. Kumarasamy College of Engineering
2	Ram prathap K	M. Kumarasamy College of Engineering

How to Cite

Use the following formats to cite this article in your research.

APA Style

P, Barkavi & K, Ram prathap (2023). A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTION. International Journal of Advance Research and Innovative Ideas In Education, 9(3), 1511-1516.

MLA Style

P, Barkavi, and Ram prathap K. "A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTION." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 3, 2023, pp. 1511-1516.

IEEE Style

Barkavi P and Ram prathap K, "A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTION," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 3, pp. 1511-1516, 2023.

Vancouver Style

P Barkavi, K Ram prathap. A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTION. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(3):1511-1516.

Harvard Style

P, Barkavi & K, Ram prathap (2023) 'A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTION', International Journal of Advance Research and Innovative Ideas In Education, 9(3), pp. 1511-1516.

Chicago Style

P, Barkavi and Ram prathap K. "A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTION." International Journal of Advance Research and Innovative Ideas In Education 9, no. 3 (2023): 1511-1516.

Turabian Style

P, Barkavi and Ram prathap K. "A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTION." International Journal of Advance Research and Innovative Ideas In Education 9, no. 3 (2023): 1511-1516.