The effect of branding on product marketing

Kavin R; Rajesh Kumar K

The effect of branding on product marketing

May 2023

Vol-9, Issue-3

Paper ID: 20287

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Brand loyalty Customer satisfaction Consistency Credibility Trust

Abstract

Branding plays a critical role in product marketing as it can significantly impact consumer perceptions, attitudes, and behaviors towards a product. A strong brand can help establish a product's identity, differentiate it from competitors, and create emotional connections with consumers. A well-developed brand can increase consumer loyalty, enhance trust and credibility, and ultimately drive sales. Consumers are often willing to pay a premium for products associated with a strong brand, as they believe that the brand represents high quality, reliability, and consistency.

License

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Author Information

#	Name	Institute / Affiliation
1	Kavin R	M. Kumarasamy College of Engineering
2	Rajesh Kumar K	M. Kumarasamy College of Engineering

How to Cite

Use the following formats to cite this article in your research.

APA Style

R, Kavin & K, Rajesh Kumar (2023). The effect of branding on product marketing. International Journal of Advance Research and Innovative Ideas In Education, 9(3), 1506-1510.

MLA Style

R, Kavin, and Rajesh Kumar K. "The effect of branding on product marketing." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 3, 2023, pp. 1506-1510.

IEEE Style

Kavin R and Rajesh Kumar K, "The effect of branding on product marketing," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 3, pp. 1506-1510, 2023.

Vancouver Style

R Kavin, K Rajesh Kumar. The effect of branding on product marketing. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(3):1506-1510.

Harvard Style

R, Kavin & K, Rajesh Kumar (2023) 'The effect of branding on product marketing', International Journal of Advance Research and Innovative Ideas In Education, 9(3), pp. 1506-1510.

Chicago Style

R, Kavin and Rajesh Kumar K. "The effect of branding on product marketing." International Journal of Advance Research and Innovative Ideas In Education 9, no. 3 (2023): 1506-1510.

Turabian Style

R, Kavin and Rajesh Kumar K. "The effect of branding on product marketing." International Journal of Advance Research and Innovative Ideas In Education 9, no. 3 (2023): 1506-1510.