CSR AND ENVIRONMENTAL RESPONSIBILITY: CONTRIBUTION OF GREEN MANAGEMENT PRACTICES

marketing

Corporate Social Responsibility is a continued effort to adhere to ethical conduct, to provide and contribute high living standards to the society by facilitating economic developments and improving the living standard of the employees together with their families, society and community at large. Green Marketing on the other hand relates to production and manufacturing of products that keeps the environment safe and their packaging should also be environmentally friendly. Companies started using this policy after Non-Governmental Organizations (NGOs) and governments started insisting and pressurizing companies to sell only the goods that are in the best interests of the environment as a reaction to increasing rates of global warming and pollution. These days’ consumers become more aware about to make their surroundings safer and healthier to live in. So, they become more conscious about their purchasing in respect with all the products that they are using in their day-to-day life. That is why they prefer that type of products that are eco friendly and not harmful for global environment.

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