Customer Perception towards Public Transport in Post COVID Era

Marketing

As the whole world has struggled with the COVID-19 pandemic situation, the traveling issue has come across majorly in cities, especially in Delhi where the cases were increasing rigorously. This research study aims to understand the factors that influence the perception of customers while opting out of public transport as the mode to travel during a pandemic. When the second wave of COVID-19 was hit, the economy and travelers became more apprehensive and concerned about their conveyance and safety measures when choosing their travel mode. Toronto addressing addresses the dilemma of customers, this research is performed with of customer perception towards public transport post-COVID-19. Therefore, the article theoretically identifies the factors (Customer Experience, Safety Measures, Sanitization, Payment Mode and Price of ticket) that affect the perception of customers to avail of Public Transport. The recent study is descriptive, extensive literature was reviewed to identify the factors that affect customer perception towards public transport and analysed using statistical software i.e., SPSS to get useful insights. The present study will not only aid public transport to better the experience of their customers but also will help organizations and marketers to revamp their strategies to fulfil the expectations of customers.

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