Celebrity Endorsement Base of Influencer Marketing

Commerce

Advertising is most common marketing strategy employed by the organizations to detain the attention of consumers. It has witness a fast growth during past few decades. The advent of Radio in 1920 marked a marvelous development in the advertising world. From the commencement of the twentieth century advertising in the Indian print media achieved a considerable importance. In this era of strong competition, most of the companies are adopting different promotional strategies to increase the attention of consumers towards brands or products. Most familiar form of advertising today is celebrity advertising.

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