VALUE ADDED ANALYSIS AND MARKETING OF REBON SALTED PRODUCTS IN THE HOUSEHOLD INDUSTRY "DUA PUTRA" DRIVERAN REGENCY, WEST JAVA-INDONESIA

Fisheries

Pangandaran is a coastal area with abundant fish resources, ada many fish caught by fishermen are processed into pangandaran specialties, one of which is salted rebon, which is famous for being a typical food of pangandaran. The fish processing activities carried out can increase added value. This research aims to analyze the value of rebones processed into salted rebon products. The research method used is the case study method. Data were obtained through observation to the processing unit and interviews. The data were analyzed descriptively. Based on the value-added analysis using the Hayami method, it was obtained that the added value of rebon shrimp was processed into salted rebon of Rp. 3,840 / kg with an added value ratio of 42.67%. The salty rebon salt marketing carried out by Dua Putra not only focuses on Pangandaran but also to the Bogor, Purwakarta, Lampung, and several other cities on the island of Java. The increase in product sales is carried out by the development of packaging and promotion.

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