A STUDY ON CUSTOMER SATISFACTION TOWARDS MUTHOOTH FINANCE, VENKATAGARI

MANAGEMENT

My study report gives a brief on Customer Satisfaction and the techniques of achieving Customer Satisfaction. It focuses on customer's perceptions. Many firms are interested in understanding what their customers thought about their shopping or purchase experience, because finding new customers is generally more costly and difficult than servicing existing or repeat customers. Such research provides a wider scope to the firms in the terms of high customer satisfaction. "Within organizations, the collection, analysis and dissemination of these data send a message about the importance of tending to customers and ensuring that they have a positive experience with the company's goods and services." Key words: Customers, Purchase experience, Repeat Customers

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