A STUDY ON CONSUMER AWARENESS ON SOCIAL MEDIA MARKETING

Dr.V.Sridevi; Pradeep. G

A STUDY ON CONSUMER AWARENESS ON SOCIAL MEDIA MARKETING

September 2022

Vol-8, Issue-5

Paper ID: 18126

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

MARKETING

Keywords

Consumer Awareness Social media marketing

Abstract

This study aims to find out the consumers awareness on social media marketing, to ascertain the consumer awareness and the variables that are associated with consumer awareness about social media marketing. To analyze the awareness of the consumers in using the social media marketing, a sample of 100 respondents were selected and a structured questionnaire was issued and collected. The study reveals that majority of the respondents are using social media marketing for the discount offers, designs and other offers. Majority of the respondents agree with the reliability of the social media marketing.

License

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Author Information

#	Name	Institute / Affiliation
1	Dr.V.Sridevi	Sri Krishna Adithya College of Arts and Science, Coimbatore, Tamilnadu, India.
2	Pradeep. G	Sri Krishna Adithya College of Arts and Science, Coimbatore, Tamilnadu, India.

How to Cite

Use the following formats to cite this article in your research.

APA Style

Dr.V.Sridevi & G, Pradeep. (2022). A STUDY ON CONSUMER AWARENESS ON SOCIAL MEDIA MARKETING. International Journal of Advance Research and Innovative Ideas In Education, 8(5), 32-41.

MLA Style

Dr.V.Sridevi, and Pradeep. G. "A STUDY ON CONSUMER AWARENESS ON SOCIAL MEDIA MARKETING." International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 5, 2022, pp. 32-41.

IEEE Style

Dr.V.Sridevi and Pradeep. G, "A STUDY ON CONSUMER AWARENESS ON SOCIAL MEDIA MARKETING," International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 5, pp. 32-41, 2022.

Vancouver Style

Dr.V.Sridevi, G Pradeep.. A STUDY ON CONSUMER AWARENESS ON SOCIAL MEDIA MARKETING. International Journal of Advance Research and Innovative Ideas In Education. 2022;8(5):32-41.

Harvard Style

Dr.V.Sridevi & G, Pradeep. (2022) 'A STUDY ON CONSUMER AWARENESS ON SOCIAL MEDIA MARKETING', International Journal of Advance Research and Innovative Ideas In Education, 8(5), pp. 32-41.

Chicago Style

Dr.V.Sridevi and Pradeep. G. "A STUDY ON CONSUMER AWARENESS ON SOCIAL MEDIA MARKETING." International Journal of Advance Research and Innovative Ideas In Education 8, no. 5 (2022): 32-41.

Turabian Style

Dr.V.Sridevi and Pradeep. G. "A STUDY ON CONSUMER AWARENESS ON SOCIAL MEDIA MARKETING." International Journal of Advance Research and Innovative Ideas In Education 8, no. 5 (2022): 32-41.