Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.

Marketing

Don't use social media to impress people; use it to impact people." - Dave Willis Social media is having a momentous impact on digital marketing, as firms are now competent to sell their products virtual. Every brand in almost every area recognises the prospective of social media. Fashion brands, of course, are no exception. Furthermore, in this age of increasing social media usage, businesses must implement well-targeted social media strategies to build relationships with customers. Consumer engagement and brand awareness are both boosted by social media marketing. The purpose of this paper is to analyse the influence of Facebook content posted by five online apparel brands on consumer trust. Consumers' desires for self-gratification, as well as their level of engagement and participation with a company, influence how they behave online. A multiple linear regression analysis is used to examine the impact of an organization's total number of posts, as well as the number of reactions and comments, on consumer trust. The study found a link between trust and the number of posts, comments, and reactions.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.