BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU

Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D).,; Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,; Mr.R.M.Manikandan, B.B.A

BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU

December 2021

Vol-8, Issue-1

Paper ID: 15741

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing management

Keywords

FMCG GST Customers Brand awareness and personal care products

Abstract

The present article has been made to attempt the brand awareness of personal care products on FMCG towards after implementation of GST in Erode district. In This study of research revealed how the consumer perceived about the brand awareness for taking decision to purchase the personal care products in FMCG after implementation of GST. For this purpose 50 customers are taken as respondents from Erode District based on the convenience sampling method. The consumer plays a vital role for every FMCG products especially personal care products survival with brand awareness of FMCG on GST. So the researcher concluded that consumer perception influence to brand awareness of personal care products.

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Author Information

#	Name	Institute / Affiliation
1	Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D).,	K.S.Rangasamy College of Arts and Science (Autonomous), svel70743@gmail.com.
2	Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,	K.S.Rangasamy College of Arts and Science (Autonomous),
3	Mr.R.M.Manikandan, B.B.A	K.S.Rangasamy College of Arts and Science (Autonomous),

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APA Style

(Ph.D).,, Mr.M.Sakthivel, M.B.A. M.Phil.,, (Ph.D).,, Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI.,, & B.B.A, Mr.R.M.Manikandan, (2021). BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU. International Journal of Advance Research and Innovative Ideas In Education, 8(1), 82-84.

MLA Style

(Ph.D).,, Mr.M.Sakthivel, M.B.A. M.Phil.,, et al. "BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU." International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 1, 2021, pp. 82-84.

IEEE Style

Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D).,, Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A, "BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU," International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 1, pp. 82-84, 2021.

Vancouver Style

(Ph.D)., Mr.M.Sakthivel, M.B.A. M.Phil.,, (Ph.D)., Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI.,, B.B.A Mr.R.M.Manikandan,. BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU. International Journal of Advance Research and Innovative Ideas In Education. 2021;8(1):82-84.

Harvard Style

(Ph.D).,, Mr.M.Sakthivel, M.B.A. M.Phil.,, (Ph.D).,, Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI.,, & B.B.A, Mr.R.M.Manikandan, (2021) 'BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU', International Journal of Advance Research and Innovative Ideas In Education, 8(1), pp. 82-84.

Chicago Style

(Ph.D).,, Mr.M.Sakthivel, M.B.A. M.Phil.,, Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A. "BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU." International Journal of Advance Research and Innovative Ideas In Education 8, no. 1 (2021): 82-84.

Turabian Style

(Ph.D).,, Mr.M.Sakthivel, M.B.A. M.Phil.,, Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A. "BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU." International Journal of Advance Research and Innovative Ideas In Education 8, no. 1 (2021): 82-84.