IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE

Marketing

Our country has a huge scope on the real estate industry because of the following reasons namely large population base, rising income level, consists of value-driven scope, and intense urbanization. Such real estate industry reaching its potential customers through digital marketing provides a unique platform of electronic communication that allows marketers to interact instantly with customers for the purpose of goods and services endorsement. And technology development plays a major role in this task. The usage of smart devices and the tremendous growth of social media accelerates the success rate. The main ideology behind this paper is analyzing the efforts of digital marketing in real estate and learning out how digital marketing impacts the decision process of the potential customer. Also, what are the possible strategies that could help their digital marketing skills influencing the customers and generate good amount of leads and convert them into potential buyers. We always know that the digital house hunting is the predominant search strategy. And its successful implication relays upon building up its strategy each and every day, also with the knowledge of updated technology usage. Findings are dropped with the support of both the primary data through convenience sampling of the considerable amount of sample and also with secondary data information derived from the respective websites. Suggestions and recommendations are made out from the inference and updates of findings to support the strategy of digital marketing in real estate industry.

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