MARKETING STRATEGIES AND POLICIES RELATED TO MICRO AND SMALL ENTERPRISES: A CASE STUDY
Abstract & Details
Research Area
Management Science
Keywords
Marketing management
Marketing strategies
Micro small and medium enterprises
MSMEs
Abstract
The information available from District Industries Centre, Latur district is used for the present study. A sample of 80 Micro and Small enterprises selected among 1693 registered units under specified type of industries. A two stage stratified simple random sampling technique will be adopted for selection of samples. The prime intent of the present paper is to study the micro and small enterprises from Latur district. This study analyzes the sources of finance to establish MSEs and elaborated marketing mix strategies used for selling of their products. Furthermore, the study emphasis on technology adopted for marketing and identifies troubles faced by the entrepreneurs regarding sound marketing practices.
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Mr. Kunal L. Saudagar | Research Scholar School of Management Sciences, S.R.T.M.U.N. Sub-Campus, Latur |
| 2 | Dr. Sambhaji V. Mane | Associate Professor & Head, School of Management Sciences, S.R.T.M.U.N. Sub- Campus, Latur |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Saudagar, Mr. Kunal L. & Mane, Dr. Sambhaji V. (2021). MARKETING STRATEGIES AND POLICIES RELATED TO MICRO AND SMALL ENTERPRISES: A CASE STUDY. International Journal of Advance Research and Innovative Ideas In Education, 7(5), 624-631.
MLA Style
Saudagar, Mr. Kunal L., and Dr. Sambhaji V. Mane. "MARKETING STRATEGIES AND POLICIES RELATED TO MICRO AND SMALL ENTERPRISES: A CASE STUDY." International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 5, 2021, pp. 624-631.
IEEE Style
Mr. Kunal L. Saudagar and Dr. Sambhaji V. Mane, "MARKETING STRATEGIES AND POLICIES RELATED TO MICRO AND SMALL ENTERPRISES: A CASE STUDY," International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 5, pp. 624-631, 2021.
Vancouver Style
Saudagar Mr. Kunal L., Mane Dr. Sambhaji V.. MARKETING STRATEGIES AND POLICIES RELATED TO MICRO AND SMALL ENTERPRISES: A CASE STUDY. International Journal of Advance Research and Innovative Ideas In Education. 2021;7(5):624-631.
Harvard Style
Saudagar, Mr. Kunal L. & Mane, Dr. Sambhaji V. (2021) 'MARKETING STRATEGIES AND POLICIES RELATED TO MICRO AND SMALL ENTERPRISES: A CASE STUDY', International Journal of Advance Research and Innovative Ideas In Education, 7(5), pp. 624-631.
Chicago Style
Saudagar, Mr. Kunal L. and Dr. Sambhaji V. Mane. "MARKETING STRATEGIES AND POLICIES RELATED TO MICRO AND SMALL ENTERPRISES: A CASE STUDY." International Journal of Advance Research and Innovative Ideas In Education 7, no. 5 (2021): 624-631.
Turabian Style
Saudagar, Mr. Kunal L. and Dr. Sambhaji V. Mane. "MARKETING STRATEGIES AND POLICIES RELATED TO MICRO AND SMALL ENTERPRISES: A CASE STUDY." International Journal of Advance Research and Innovative Ideas In Education 7, no. 5 (2021): 624-631.
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