ONLINE SHOPPING BEHAVIOR AMONG HIGHER EDUCATION STUDENTS WITH SPECIAL REFERENCE TO PALAKKAD, KERALA, INDIA

Marketing

Online shopping offers the customer a wide range of products and services wherein he is able to compare the price quoted by different suppliers and choose the best deal from it. Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. The consumer, in case of online shopping can buy the selected product rapidly by doing some clicks from home or work saving time and energy in spite of the larger distance arising from the endless and unlimited market offered by the internet. In addition, the internet can also facilitate the shopping of consumers with reduced mobility. Despite these motivational factors, there are various transaction and non- transaction issues involved such as internet users being uncomfortable while giving their credit card number, personal information, etc.. which act as deterrents. Online shopping is new, and it is at a nascent stage, and there are no hard-and-fast rules to live by .Consumers are slow in showing interest in online shopping. However, the future for internet shopping looks bright and promising.

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